Senior Brand Manager

Employer: M-Gas Kenya Type: Full-time Minimum Experience: 5 Years
Location: Nairobi Positions: 1 Department: Brand Strategy & Growth
About the Job

Overall responsible for all consumer facing brand strategy and execution. You will work on designing and executing integrated omnichannel brand plans.  

Duties & Responsibilities

Consumer led Strategies. 

        • Brand strategic plans:  Develop business and brand plans that drive overall business objectives. 
        • Communication and digital strategies: Oversee creation and amplification of Integrated Marketing campaigns in the region.  
        • Consumer-Centric Strategy: Serve as the advocate for our consumers, crafting communication and strategies rooted in robust consumer insights. 
        • Consumer Expertise: Become a subject matter expert in understanding our consumers and effectively translate this understanding across all levels of our organization. 

Brand Operations 

        • Agency Management: Lead and manage agency partnerships to deliver impactful holistic campaigns, digital activations, and social media community management. 
        • Budget Management: Implement rigorous budget management practices, making data-driven recommendations aligned with our brand's strategic priorities. 
        • Annual Calendar: Develop and execute the brand's annual calendar, ensuring alignment with brand objectives and market trends. 
        • Reporting and Metrics: Prepare and disseminate marketing reports, providing clear and insightful brand health metrics and share tracking to evaluate performance. 

Brand Building Execution 

        • Omnichannel Strategy: Implement and execute the brand's omnichannel strategy, maximizing our presence across various platforms and touchpoints. 
        • Strategic Contribution: Play a vital role in the brand strategy's annual cycle and planning, helping shape the brand's direction. 
        • Campaign Execution: Oversee the design and execution of brand campaigns and activations, ensuring they resonate with our target audience. 
        • Internal Brand Advocacy: Foster a sense of brand ownership, pride in company and engagement within our employees.  Bringing the brand to life in a way that connects. 


Personal Attributes
      • Strategic mindset with the ability to develop and execute consumer-centric strategies. 
      • Exceptional project management skills & ability to drive and manage complexity. 
      • Strong business and financial acumen to drive data decision making. 
      • Design and execution of brand campaigns/activations. 
      • Ability to judge and evaluate creative concepts. 
      • Coach and manage a team of brand associates and driving them to excellence in execution.
Academic Qualifications
Qualification NameLevel
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus but not mandatory. Degree
Skill Qualifications
SkillLevel
Proven track record with 5+ years of brand management experience, demonstrating a successful history of driving brand growth. Proficient
Previous experience with Global FMCG / CPG companies preferred Expert
Attachments
Document NameIs Mandatory?
Resume Yes
Academic Certificates Yes